Broc W. Edwards is the Founder & Chief Executive Officer at Pronoia, a strategic advisory and investor relations firm, Founding Partner of Exit Quotient Ventures, a pre-seed and seed stage venture capital firm and Co-Founder & President at Unleashed, a management consulting firm. Prior to founding these three entities Mr. Edwards worked several years on Wall Street as an investment banker at Merrill Lynch, Keefe, Bruyette & Woods and Raymond James, where he specialized in M&A and capital markets advisory for diversified industrial and specialty finance companies. Mr. Edwards earned a B.A. in Finance from the Eli Broad College of Business and a minor in Entrepreneurship & Innovation from the Burgess Institute at Michigan State University.

UpFront is the MSU Entrepreneurship Association's new speaker series focused on bringing in entrepreneurs to speak to the MSU community on the realities and challenges of starting a venture, and most importantly how to overcome!