Six startups, three judges, one winner.

Geared towards getting an idea off the ground, MSU founders with

early-stage ideas will pitch in front of a live audience in competition for a 

cash prize. Hear live feedback from the seasoned panel and learn

what experienced experts value in a startup.


Lucinda wright

Co-Founder and CEO of Cask&Kettle. In this niche lane of the market, Cask&Kettle produces alcoholic cocktails - that go in your Keurig. With years of experience placing her products in name-brand retailers, leading teams, and developing products, Lucinda brings her knowledge to review and advise pitching companies.


Broc W. Edwards

Broc W. Edwards is the Co-Founder and President at Unleashed CEO, a management consulting firm and Founder & Chief Executive Officer at Gold Standard Capital, a strategic advisory and investment services firm. Prior to founding these two entities Mr. Edwards worked several years on Wall Street as an investment banker at Merrill Lynch, Keefe, Bruyette & Woods and Raymond James, where he specialized in M&A and capital markets advisory for diversified industrial and specialty finance companies. Mr. Edwards earned a B.A. in Finance from the Eli Broad College of Business and a minor in Entrepreneurship & Innovation from the Burgess Institute at Michigan State University.


Benjamin Maxim

Benjamin Maxim joined MSU Federal Credit Union in 2007 and currently serves in a dual role as Vice President of Digital Strategy and Innovation for MSUFCU and as Chief Technology Officer for MSUFCU’s wholly-owned CUSO Reseda Group and its subsidiary Spave. Mr. Maxim is also responsible for assessing emerging business trends and technologies, providing strategic direction for existing and future digital channels, and facilitating innovation throughout the Credit Union including leading their innovation center The Lab at MSUFCU. Mr. Maxim is also responsible for the technology and product pillars of Reseda Group and its subsidiaries including Spave a financial wholeness fintech. Mr. Maxim received his bachelor’s degree from Michigan State University and a professional certificate in Innovation & Entrepreneurship from Stanford University.

If you are interested in pitching your idea, please fill out the following application